Grant Rueca - Marketing Specialist

I am a first-year MBA candidate with a concentration in marketing and information systems. As a passionate storyteller, my objective is to craft compelling and highly effective narratives that can be disseminated locally and globally to support businesses in their endeavors.

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My interest lies in comprehending the decision-making process of consumers in selecting specific products or brands. This includes assessing how elements such as product, price, promotion, and place influence consumer behavior. From a storytelling perspective, I am also intrigued by the emotional impact of brand stories and how characters and messages conveyed through these narratives can affect and resonate with consumers. Given that consumer actions and choices can be regarded as data points, I place a premium on using data to develop insightful information about consumers.

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My motivation stems from my desire to be a distinguished leader and top performer in my field. Ultimately, my objective is to be part of a team that can deliver exceptional performance and success for the company.